Migrating from On-Premise ERP to
NetSuite to Overcome Growth Barriers for a European Manufacturer
Client Overview
The client is a European manufacturer operating a direct-to-consumer eCommerce platform along with multiple retail locations across the region. Through a unique business model and strong market positioning, the company experienced rapid growth in a short period. As part of its long-term strategy, the organization planned to expand its omnichannel presence by scaling both its physical retail network and digital commerce platform.
Business Objective
To support its expansion strategy, the client aimed to modernize its IT landscape by replacing its legacy on-premise ERP system with a scalable cloud-based solution. The organization wanted to accelerate the order-to-cash process, improve operational visibility, and create a centralized system that could unify data across sales channels, warehouses, and finance operations. Migrating from Microsoft Dynamics Great Plains to NetSuite was identified as a key step in enabling real-time business insights and supporting the company’s evolving omnichannel growth model.
Industry
Manufacturing
Platform
Oracle NetSuite ERP
Service
ERP Migration, NetSuite Customization
Challenges
Legacy On-Premise ERP
The existing Microsoft Dynamics Great Plains system lacked the flexibility and scalability required to support the company’s expanding operations and omnichannel strategy.
Integration Gaps
The legacy ERP was incompatible with the fulfillment partner’s order management platform, resulting in operational inefficiencies.
Limited Visibility
Inventory, procurement, and sales data were distributed across multiple systems, making it difficult for teams to access real-time information across locations and channels.
Manual Process
Several operational processes, including order processing and invoice generation, relied on manual intervention, slowing down operations and affecting cash flow.
Planning to migrate from a legacy ERP to NetSuite to support omnichannel growth? NeosAlpha helps manufacturers modernize operations with customized NetSuite implementations and seamless ERP migrations.
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Comprehensive ERP Migration Strategy
NeosAlpha led the end-to-end migration from Microsoft Dynamics Great Plains to NetSuite. The implementation began with a discovery phase to analyze existing business processes and design a NetSuite architecture aligned with the client’s operational model.
Phased NetSuite Implementation
The solution was delivered through a phased rollout, ensuring minimal disruption to business operations while enabling gradual adoption of the new ERP platform.
NetSuite Customization with SuiteScript
Custom SuiteScript code was developed to tailor NetSuite to the client’s operational workflows. Custom fields, record types, dashboards, reports, and page layouts were configured to replicate and improve existing business processes.
Real-Time Inventory Visibility Across Channels
The system enabled procurement teams to monitor inventory levels across warehouses, retail stores, and digital channels in real time, improving demand planning and stock management.
Warehouse Optimization with Bin Management
NetSuite’s Bin Management capabilities were implemented to organize warehouse inventory and accurately track item locations within storage facilities.
Integrated Order Processing and Financial Automation
NetSuite was configured as the central operational database, automating order processing, invoice generation, shipment updates, and inventory synchronization across the organization.
Advanced Business Analytics and Reporting
Custom analytics and formula-based calculations were implemented to track key performance indicators, including location-based quota attainment and operational performance metrics.
Results
Reduced Cost of Goods Sold (COGS)
Improved supplier tracking and inventory management helped reduce COGS by nearly one-third.
Faster Operational Throughput
Automated processes significantly reduced processing times across procurement, order fulfillment, and financial workflows.
Improved Business Visibility
Stakeholders gained a unified, real-time view of business performance across sales channels and operational units.
Greater Agility for Market Expansion
The modern ERP platform enabled the client to rapidly introduce new products and respond quickly to changing customer demands.
Technology Stack
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